Global Expansion Made Easy: Unlock New Markets for Your Med Tech Business

With proven expertise in international market entry, distribution strategy, and regulatory navigation, we help Med Tech companies scale globally and maximize growth opportunities.

Our Services

  • International Market Entry Strategy

    International Market Entry Strategy

    Expanding into international markets requires a clear and structured approach. We help Med Tech companies assess global opportunities, define target markets, and develop a step-by-step market entry plan. This includes evaluating market demand, reimbursement pathways, healthcare system dynamics, and competitive positioning to ensure a successful and sustainable expansion strategy.

  • Global Distribution & Channel Partner Development

    Global Distribution & Channel Partner Development

    Establishing the right distribution channels is critical for success in international markets. We leverage our global network to identify, vet, and secure high-quality distribution partners, resellers, and regional sales teams. We also assist in structuring distribution agreements, setting performance metrics, and ensuring alignment with business goals to drive long-term success.

  • Regulatory & Compliance Guidance

    Regulatory & Compliance Guidance

    Navigating international regulatory frameworks is a major challenge for Med Tech companies. Our team provides expert guidance on regulatory requirements, approvals, and certifications (e.g., CE Mark, FDA, ANVISA, TGA, NMPA) to ensure compliance and smooth market entry. I also work with local regulatory consultants to streamline approval processes and avoid costly delays.

  • Sales & Business Development

    Sales & Business Development

    Expanding into a new market requires a strong sales strategy tailored to regional nuances. We help Med Tech companies build effective sales models, optimize pricing strategies, and create sales playbooks that align with local healthcare purchasing processes. Whether through direct sales teams or indirect distribution networks, we ensure that sales efforts are structured for maximum impact.

  • Market & Competitive Analysis

    Market & Competitive Analysis

    Understanding the competitive landscape and market potential is essential for success. We conduct in-depth research on healthcare trends, customer needs, reimbursement structures, and competitor positioning. This data-driven approach enables Med Tech companies to make informed decisions about pricing, product differentiation, and strategic positioning in new markets.

  • Go-to-Market & Commercialization Strategy

    Go-to-Market & Commercialization Strategy

    A successful product launch requires a well-defined commercialization plan. We work with Med Tech companies to develop localized branding, messaging, and promotional strategies. This includes refining value propositions, identifying key opinion leaders (KOLs), and executing launch campaigns that drive early adoption and revenue growth in international markets.

  • Cross-Border Negotiations & Contracts

    Cross-Border Negotiations & Contracts

    International business negotiations require a deep understanding of cultural nuances, legal frameworks, and deal structures. We assist Med Tech companies in negotiating favorable distribution agreements, partnership contracts, and licensing deals. Our expertise helps ensure that agreements align with business objectives while mitigating risks and maximizing profitability.

  • Training & Sales Enablement

    Training & Sales Enablement

    Success in international markets depends on well-equipped sales teams and partners. We provide tailored training programs, sales enablement materials, and ongoing support to ensure that distributors and in-country sales teams fully understand the product, value proposition, and sales process. This empowers them to drive revenue growth while maintaining brand consistency and compliance.

  • "Derek is highly skilled in multiple different areas. He is outstanding at developing and implementing sales and marketing strategy. He is a great manager who can build trust with his team, motivate them, train them, and get them to perform at their highest level."

    Devin McCombie, CEO

  • "Derek’s adaptability, clarity, and passion have made him a great success at Sotera. I believe without his leadership and contribution the Sotera exit would not have been the success it was."

    Daniel Walker, VP Engineering

  • “Derek is truly a motivational and inspiring leader. Working with Derek has allowed me to accomplish goals in my career that I never thought possible.”

    Tina Fowler, Sales Professional

  • “DEREK QUICKLY IDENTIFIED THE ISSUES FACING THE PRODUCT IN THE FIELD AND THE CHALLENGES PREVENTING THE DEVELOPMENT OF NEW CUSTOMERS AND UPDATED THE SALES STRATEGY ACCORDINGLY.”

    Daniel Walker, Sr. Product Development Engineer

  • “AS THE HEAD OF MARKETING, I COLLABORATED CLOSELY WITH DEREK THROUGHOUT OUR TENURE AND REALLY APPRECIATED HIS INTEGRITY AND BUSINESS ACUMEN.”

    Jody Greene, Director of Marketing